If you missed the first part of this post, you can find it here
Does that sound a little bit like a movie? It’s an age-old story formula called The Hero’s Journey and it’s the foundation for almost every epic story (I actually can’t think of any that don’t use this formula in one way or another, if you think of any, leave a comment). It’s Romeo and Juliet, it’s Star Wars, it’s The Odyssey, it’s timeless because it’s wildly compelling. We are hard-wired for story. Brain research has proven that when we listen to someone’s story, our brains react as if we had actually experienced it.
I’ll go into more detail about storytelling in a later post, but for right now, grab a pen or open up your laptop and start capturing your story. Once you know your story, you’ll know your tribe.
The more you share your story, the better it gets and the more people you will attract to your tribe. Telling your story may even attract some of your friends and family, but since you aren’t desperately chasing them, they’ll become willing members of your tribe and far more open to hearing about what you offer.
Once you have the first iteration of your story written, go through and make a list of characteristics in it, you’ll probably find a lot of adjectives. Those adjectives describe your tribe members and offer great clues about keywords to use to find them.
Coming up next time: Building home for your tribe. We’ll go into to setting up your web properties in a way that attracts your tribe and makes them feel at home.