Are You Making These Costly Social Media Marketing Mistakes?
Social media is a ripe ground for making connections, as well as for offending and creating enemies. Knowing what you shouldn’t do in relation to social media is almost as vital as understanding what you should be doing. Here are several social media mistakes to avoid like the plague!
Jokes in poor taste – It ought to be obvious, but you must put on your thinking cap before you tweet, update or post. And above all, don't try and benefit from someone else’s catastrophe as a way to promote your products or services. While a celebrity death or embarrassment may seem like easy pickings for trending traffic, you might end up alienating more people than you attract!
Offensive statements and political rants – Closely connected is the temptation to broadcast your preferences political, social or otherwise, which may have the misfortune of NOT aligning with your your clients and customers. Don’t go there! Try to keep from sharing anything that might be misunderstood, or you’ll end up scrambling for cover! Once trust is broken, it’s very difficult to rebuild.
Not making business only accounts – An account solely devoted to your company has not only a much better chance of being found in the search engine results, it projects an altogether more professional image for your business.
No social media buttons on your website – These are readily available for all social media platforms, and you’re shooting yourself in the foot if they are inaccessible on your homepage and every post you make. This will make it easy for your readers to share your posts and in doing so help promote your business.
Not using your social media profiles to link back to your site – You’ve gone to all the effort to set up and use these social sites, why not take the free, authoritative link they’re offering back to you! Facebook, Twitter, YouTube, LinkedIn, and Google all permit you to link back to your website. There’s five great links to your site, and a great chance for your (hopefully) many followers to end up on your site.
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