Finding the Right Business is Critical to Your Success
We've established that working from home is a smart move either as an income supplement or as something you'd like to develop into a full-time income replacement. Finding the right business is a critical piece of the puzzle.
Just a few years ago I would have encouraged someone looking to build a business quickly to look into buying a franchise They used to have many advantages:
A quick start up
The marketing is in place
Lately, though, I've moved away from franchises. They are tremendously expensive and loans are few and far between these days. They're also not as resistant as previously thought to economic downturns.
It would be far better to take a small slice of an existing market; something that people buy regardless of economic conditions. One of the biggest markets is health, particularly things that promote it. We have an enormous aging population today, everyday 10,000 people turn 65. These are the "baby boomers" and they want to enjoy vibrant health far into the future. Fortunately, we are in a position to give them just that. With our redox molecule supplement, baby boomers...and everyone else...can replenish the messenger molecules that activate antioxidants, control the immune system and tell each of our cells to repair or replace itself; just like they did when we were young and had an ample supply of them.
Another extremely active market is Performance Enhancement. Everyone from elite athletes to weekend warriors wants to be able to play better, stronger and longer with less recovery time. This is a $70 BILLION a year industry and we have just what they need. Redox signaling molecules play a HUGE part in endurance and recovery. This is why young children can run and play all day long day after day and never wake up sore, their bodies are producing these molecules at an amazing rate. By giving the body these molecules again, human performance studies carried out at The North Carolina Research Institute showed an enormous increase in the time it took athletes to hit their ventilatory threshold or "the runner's wall". The increase was 10 TIMES more than what can be achieved with illegal performance enhancers. The researchers also discovered the molecules cause the body to have a massive fatty acid shift within 30 minutes of drinking them. This means the athletes were burning fat rather than glycogen (sugar) to fuel their activity.
If you want a glimpse at how important this is, ask any athlete how he or she would feel about being able to increase endurance, shorten recovery time and spare glycogen and see what they say.
A very valid question at this point would be "How do I break into this market?" There are two ways. First of all, you can develop products and go head to head with the big boys like Proctor and Gamble, Johnson & Johnson and Lever Brothers by yourself or you can team up with a solid business partner who is willing to shoulder the financial burden. I recommend the second option.
What To Look for in a Business Partner
Working with a business partner can be a very smart move depending on what that partner can bring to the table. Ideally, your business partner should be able to shoulder the bulk of the financial burden involved in competing for a piece of this huge market.
A good partner would:
Already be competing in the marketplace
The manufacturer of the products (this eliminates expensive middlemen)
Producing solid, science-based products that provide real value to the consumer
Creating products with a loyal following (look for high re-order rates)
Have patents ( we have 31 and counting) on the process to prevent duplication
Provide a simple and efficient ordering process with reasonable delivery charges ( we've all been stung before with outrageous delivery charges)
Be Debt free
Be Green
Be Reputable (look for awards and recognition from leaders inside as well as outside the industry)
Have strong leadership
Poised for growth (is the infrastructure in place for the company to double, triple or quadruple its size in the next few years?)
If all this makes sense to you, click here to learn more about a company that meets all this and more!
__
Just a few years ago I would have encouraged someone looking to build a business quickly to look into buying a franchise They used to have many advantages:
A quick start up
The marketing is in place
Lately, though, I've moved away from franchises. They are tremendously expensive and loans are few and far between these days. They're also not as resistant as previously thought to economic downturns.
It would be far better to take a small slice of an existing market; something that people buy regardless of economic conditions. One of the biggest markets is health, particularly things that promote it. We have an enormous aging population today, everyday 10,000 people turn 65. These are the "baby boomers" and they want to enjoy vibrant health far into the future. Fortunately, we are in a position to give them just that. With our redox molecule supplement, baby boomers...and everyone else...can replenish the messenger molecules that activate antioxidants, control the immune system and tell each of our cells to repair or replace itself; just like they did when we were young and had an ample supply of them.
Another extremely active market is Performance Enhancement. Everyone from elite athletes to weekend warriors wants to be able to play better, stronger and longer with less recovery time. This is a $70 BILLION a year industry and we have just what they need. Redox signaling molecules play a HUGE part in endurance and recovery. This is why young children can run and play all day long day after day and never wake up sore, their bodies are producing these molecules at an amazing rate. By giving the body these molecules again, human performance studies carried out at The North Carolina Research Institute showed an enormous increase in the time it took athletes to hit their ventilatory threshold or "the runner's wall". The increase was 10 TIMES more than what can be achieved with illegal performance enhancers. The researchers also discovered the molecules cause the body to have a massive fatty acid shift within 30 minutes of drinking them. This means the athletes were burning fat rather than glycogen (sugar) to fuel their activity.
If you want a glimpse at how important this is, ask any athlete how he or she would feel about being able to increase endurance, shorten recovery time and spare glycogen and see what they say.
A very valid question at this point would be "How do I break into this market?" There are two ways. First of all, you can develop products and go head to head with the big boys like Proctor and Gamble, Johnson & Johnson and Lever Brothers by yourself or you can team up with a solid business partner who is willing to shoulder the financial burden. I recommend the second option.
What To Look for in a Business Partner
Working with a business partner can be a very smart move depending on what that partner can bring to the table. Ideally, your business partner should be able to shoulder the bulk of the financial burden involved in competing for a piece of this huge market.
A good partner would:
Already be competing in the marketplace
The manufacturer of the products (this eliminates expensive middlemen)
Producing solid, science-based products that provide real value to the consumer
Creating products with a loyal following (look for high re-order rates)
Have patents ( we have 31 and counting) on the process to prevent duplication
Provide a simple and efficient ordering process with reasonable delivery charges ( we've all been stung before with outrageous delivery charges)
Be Debt free
Be Green
Be Reputable (look for awards and recognition from leaders inside as well as outside the industry)
Have strong leadership
Poised for growth (is the infrastructure in place for the company to double, triple or quadruple its size in the next few years?)
If all this makes sense to you, click here to learn more about a company that meets all this and more!
__
